Canadian dairy farmers will face new challenges as the domestic market is opened to foreign producers. Sylvain Charlebois says it's time for Canadian farmers to become far more efficient and for Canada to develop its own international marketing strategy

Canadian dairy farmers will face new challenges as the domestic market is opened to foreign producers. Sylvain Charlebois says it's time for Canadian farmers to become far more efficient and for Canada to develop its own international marketing strategy otherwise, many small-herd farmers will disappear
Photo Credit: CBC

Canadian dairy industry and the TPP

With Canada joining 12 other nations in the signing of the international trade deal, the Trans-Pacific Partnership (TPP), many industries in Canada will need readjusting, some

One is the dairy industry, long protected by a supply management system.

Sylvain Charlebois says Canadian dairy farmers have a major rethinking to do if they are to survive.  He is a professor in Food Distribution and Policy College of Business and Economics, Food Institute, University of Guelph, Ontario. I reached him in Innsbruck Austria where he is on a teaching/research gathering year.

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Sylvain Charlebois (PhD) Professor in Food Distribution and Policy College of Business and Economics, Food Institute, University of Guelph, Ontario
Sylvain Charlebois (PhD) Professor in Food Distribution and Policy College of Business and Economics, Food Institute, University of Guelph, Ontario © Radio-Canada

Professor Charlebois says the Canadian supply system for milk and dairy is one of the most expensive in the world. He points out that to produce 100kg of milk in Canada, it costs $US 72, compared with $US 35 in the United States.

He says that because of the supply management system, Canadian dairy producers have done very little to develop markets outside Canada, and will soon be facing stiff competition from foreign producers such as the US, Australia, and New Zealand, all of whom have been demanding access to Canada’s market.

Six percent of Canada’s dairy market opens to foreign producers

While Canadian negotiators and politicians say the TPP only allows for a small entry to the Canadian market of 3.5 percent, he points out that combined with an earlier deal with the EU, the foreign entry into Canada’s dairy product market is actually closer to 6 percent.

Dairy Farmers of Canada

Canadian Dairy Information Centre (Govt Canada)

Some farmers just cannot and will not compete, full stop. With the diverse nature of our domestic market, hobby farms with fewer cows will always have a place in our economy, but a broader, more aggressive model cannot afford to financially support many of them, especially in Canada. Provisions ought to be made to encourage some to exit.

He does say however, that Canadian farmers can compete, if the willingness to adapt is there. He points to the small Canadian wine market, expected to collapse under the Free Trade Agreement with the US, and be swamped with cheaper, but good quality massive production of California wines.

Quebec dairy farmer Réal Gauthier says the Trans=Pacific Partnership trade deal may make him reconsider whether it's worth it to continue owning and operating his farm.
Quebec dairy farmer Réal Gauthier says the Trans=Pacific Partnership trade deal may make him reconsider whether it’s worth it to continue owning and operating his farm. He has 90 cows, on his multi-purpose farm which employs 17 people including several family members. Quebec accounts for almost half of Canada’s dairy farms. © Tanya Birkbeck-CBC

Instead Canadian producers, adopted new technologies and focussed on quality, producing excellent low to mid-price table wines, and internationally award-winning mid and premium-priced wines and ice wines.

Professor Charlebois says the dairy industry, like Canada’s wine industry can compete and thrive but it now needs a clear strategy both domestically and internationally, something it hasn’t embraced or sought to develop in the past.

Categories: Economy, Environment & Animal Life, International, Politics
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